Tatro®: Hand-Built Magnetic Toys I FREE SHIPPING ON ORDERS OVER $59 I

NEW Tatro® Magnetic Dough

Our Vision

Our vision is to encourage "expression through imagination". We believe that creative and imaginative toys build well-rounded kids. When kids use their imagination they develop social skills, thinking, expression, and independence. With expression and independence they become confident kids, who become valuable adults. Choose imagination.

Tatro®: Hand-Built Magnetic Toys contain small parts and are best for kids aged 3 to 103. Products with additional age restriction are marked accordingly.

A portion of all proceeds are donated to organizations which help spark creativity in kids.

The Tatro® Playset is patent pending, 2017.

Our Story

It starts with the Tatro® Playset:› a childhood vision brought to life. It was created by Will Barrios the Founder & CEO of Tatro®: Hand-Built Magnetic Toys. When Will was a kid he wanted a toy that gave him an unlimited depth of creativity. At the age of 10 he found that toy by creating, out of cardboard and magnets, what would later become the Tatro® Playset: a mix and match magnetic world of fun! Barrios studied design at Fordham University in New York City where he stayed for 10 years, eventually moving to Los Angeles, and then home to Louisiana in 2017 to begin working on a new business: Tatro®: Hand-Built Magnetic Toys. Barrios has a background in entertainment, corporate, and non-profit education.

Now, we bring the Tatro® brand magic to you with hand-built magnetic toys for kids and adults to play with for hours. Make Tatro®: Hand-Built Magnetic Toys a part of your family and create a world of imaginative play!



What do parents say about Tatro®?

He can't stop talking about it...

Xander LOVES Tatro! He can’t stop talking about it! He has told so many people about this amazing toy! He can not wait for his very own Tatro! As a mom I love watching his imagination at work!

- Rachael

I ordered Tatro sight unseen...

As a therapist who has worked with young children for over 40 years, I ordered Tatro sight unseen because the description alone convinced me children would love playing with this toy and it would open up new worlds for them. I personally invite you to enter this world of play! Don’t miss it!

- Laney

Tatro is a fantastic creative toy...

Tatro is a fantastic creative toy. My 1st grader and preschooler sit with it and endlessly play to their hearts’ content. They especially loved the magnets that they can decorate themselves to build a world with their imaginations.

- Alisa

One of a kind WOW...

Super creative and lots of fun thank you so much! It's an amazing idea, one of a kind. WOW!

- Kevin


We take pride in producing quality hand-built magnetic toys. This makes each product unique and special, just for you.

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