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Tatro™️: A Magnetic World of Play I FREE GROUND SHIPPING ON ALL ORDERS I

Watch the Original Tatro™ Playset in Action

Our Mission

Our mission is to encourage expression through imagination. We believe that creative and imaginative toys build well-rounded kids. When kids use their imagination they develop social skills, thinking, expression, and independence. With expression and independence they become confident kids, who become valuable adults. Choose imagination.

The Tatro™ Playset uses magnets to build scenes and move characters. Tatro™ is best for kids 3 to 103.

A portion of all proceeds are donated to organizations which help spark creativity in kids.

Patent pending 2017.

Our Story

The Tatro™ brand playset is a childhood vision brought to life. It was created by Will Barrios the CEO & Founder of Tatro™. When Will was a kid he wanted a toy that gave him an unlimited depth of creative play. At the age of 10 he found that play by creating what is now Tatro™: a mix and match magnetic world of fun! Now, we bring the Tatro™ playset to you as a toy for kids and adults to play with for hours. With multiple scene and character options we bring our founder’s joy home to you. As we grow, we’ll add more scene and character options for even more fun. Make the Tatro™ playset a part of your family and create a world of magnetic play.

FREE GROUND SHIPPING ON ORDERS UNDER $125

UPGRADED: FREE 2-DAY SHIPPING ON ORDERS OVER $125

What do parents say about Tatro™?

He can't stop talking about it...

Xander LOVES Tatro! He can’t stop talking about it! He has told so many people about this amazing toy! He can not wait for his very own Tatro! As a mom I love watching his imagination at work!


- Rachael

I ordered Tatro sight unseen...

As a therapist who has worked with young children for over 40 years, I ordered Tatro sight unseen because the description alone convinced me children would love playing with this toy and it would open up new worlds for them. I personally invite you to enter this world of play! Don’t miss it!


- Laney

Tatro is a fantastic creative toy...

Tatro is a fantastic creative toy. My 1st grader and preschooler sit with it and endlessly play to their hearts’ content. They especially loved the magnets that they can decorate themselves to build a world with their imaginations.


- Alisa

What makes Tatro™ unique?

Plant-Based Plastic

Our plant-based plastic parts are biodegradable when composted properly.

Soft Foam

Our playset is made of a soft, flexible and light-weight foam.

Single Plastic Parts

Our magnets are 3D printed inside each piece. This process makes sure the magnets are fully enclosed.

3D Printed Parts

All plastic parts are made with the latest 3D printing technology.

Magnetic Magic™ Material

Our playset is covered with Magnetic Magic™. We use a material which allows magnetic scene pieces to fit on the playset any way you choose.

Strong and Flexible Magnets

Our magnets are strong, which means your scene pieces will last for years to come. Each scene piece has a smooth and clear protective layer to make sure the illustrations last too.

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