Our vision is bigger than a toy company

We are committed to community initiatives that give back to families in unexpected ways. Our vision is to encourage “expression through imagination”.

We believe that creative and imaginative toys build well-rounded kids. When kids use their imagination they develop social skills, thinking, expression, and independence. With expression and independence they become confident kids, who become valuable adults.

When you find expression, you find your voice. When you find your voice, you can be heard. When you can be heard, you can affect positive change.

A portion of all proceeds are donated to organizations that help spark creativity in kids

What our partners say about working with us

“Traditionally, CAA has partnered with mostly animal welfare related organizations and to partner with a toy company allowed CAA to explore a broader audience and focus on finding families for our many adoptable animals. The drive and passion Will demonstrated for our Lonely Hearts, dogs that have been at CAA the longest, was astounding and helped showcase these animals to members of our community.”

Jillian Sergio, Executive Director

Companion Animal Alliance


“We used the magnetic dough for Our Little Picasso’s class. They loved it!”

Robin McAndrew

Manager, BREC Arts

Special Interests


“Our Museum guests were thrilled to have something so fun to take home as part of our Halloween Day in the Planetarium event! Tatro Toys helped make the day extra special at a time when everything is a little strange… and not in the spooky Halloween way!”

Frances Lee

Director of Communications

Louisiana Art & Science Museum

In the News